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Docra the Font
Docra the Font
Docra the Font
Docra the Font
mcpostera1

Docra the Font

Docra is a font based on the idea of what goes on inside in a font. If you were to remove the lid of a font, what would be inside? What is the motive of a font, what is it hiding beneath its shell?

It was divided in two sides. An open family, and a closed family. One informs you, and one manipulates you. Docra was created to show the actual message a text was communicating. I created a type specimen to show the meaning of this font and used it to reveal the meaning of advertisements and slogans.

What is hidden behind the type?